Customer Lifecycle Marketing Manager


Jakarta, ID
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/09/2021
  • Website:
  • Company Address: Rukan Grand Panglima Polim Kav.78 Jl. Panglima Polim Raya Pulo, Kebayoran Baru, Jakarta, 12160

About xendit

Xendit helps businesses accept payments and send money - simply, at speed, with great customer service.

Job Description

Xendit is an Indonesian fintech company that provides payment infrastructure across Indonesia. Xendit processes payments, runs marketplaces, disburses payroll and loans, detects fraud and helps other businesses grow exponentially. We serve these companies by providing a suite of world-class APIs and a dashboard UI that simplifies processes. 

Our main focus is to build the most advanced payment rails for South-east Asia, with a clear goal in mind — to make payments in South-east Asia simple, secure and easy for everyone. We currently serve SMEs to some of the region’s largest tech startups and also giant-sized businesses like Samsung. We process millions of transactions monthly, growing 8% month on month for the last 3 years. We are trusted and backed by some of the largest VCs in the world, who invested in Facebook, Slack, Twitch and Grab, and are alumni of the prestigious YCombinator (S15).


The role requires a solid understanding of our buyer types, target industries and marketing funnel in order to generate leads and demand that converts into customer acquisition, retention and growth.


  • Ensure we always have intimate knowledge about our target sectors, buyer personas and buyer journeys
  • Design targeted demand generation and lead nurturing  programs for various customer segments, including strategies for both SME (inbound) and Enterprise (outbound) customers
  • Use various touch-points (website, social media, customer dashboard, events, webinars) and communication methods (CTAs, personalisation, emails, SMS, WhatsApp) for the programs/workflows
  • Create  appropriate content for messaging, campaign landing pages, blog posts, webinars, whitepapers, product marketing and customer marketing (with and without support from other teams).
  • Continuously test and iterate programs, content and messaging to ensure high ROI, conversion rates, referrals and upsell/cross-sell opportunities
  • Collaborate and align with Sales, New User Experience, Account Management, Customer Service and Product teams to achieve expected outcomes
  • Do whatever it takes to make Xendit succeed

You may be a good fit if you:

  • Have 3-5+ years of experience in areas such as customer lifecycle marketing, demand generation and integrated marketing
  • Have successfully implemented multi-segment and multi-channel lead and demand generation programs
  • Can create insightful and engaging content 
  • Are data driven, results focused and always looking to improve things
  • Are an exceptional communicator and work with with cross-functional teams
  • Are an excellent writer with the ability to write in conviction in English and preferably also in Bahasa 
  • Thrive on autonomy and have proven you can push towards a goal by yourself
  • You have worked in a startup before
What we care about
  • Solve for the customer first: You build what customers want. You think about what is right for customers, not what is easiest for you
  • Demonstrate mastery of honey badgery: You make ambitious goals. Then execute…no matter what stands in the way. When knocked down, you get up
  • Take on challenges willingly and can be trusted to execute: You can be trusted to get things done right the first time quickly. You hit your deadlines
  • You’re like us: You smile a lot, think work is fun and don’t take yourself too seriously. You measure yourself against the best and believe feedback is the breakfast of champions. You follow the golden rule.
  • You’re remarkable: People naturally talk about how awesome you are. If we can’t find someone who raves about you then it’s unlikely we will too.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.