Product Marketing Manager


Helsinki, FI
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/13/2021
  • Website:
  • Company Address: Keilaranta 17, FI-02150 , ESPOO, FINLAND

About Rovio

Rovio is an entertainment media company, and the creator of the globally successful Angry Birds franchise. Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms.

Job Description

Rovio’s Puzzle Studio has their sights set on becoming the most successful casual puzzle game studio in the world. Exploring new and emerging trends in puzzle games, the studio has built a deep understanding of the puzzle genre and its players since its founding in 2014. The studio has introduced innovations in puzzle game core with the free-flowing Angry Birds Dream Blast, and the narrative-driven Small Town Murders, as well as providing players with exciting new content and events in fan-favorite games such as Angry Birds Friends. With their games, Puzzle Studio aims to create a true emotional connection that stays with players even when they’re not playing.
We are now looking for a Product Marketing Manager to join our team based in Puzzle studio, Finland.
Working as an integral part of the team, the Product Marketing Manager (PMM) is the ultimate representative of the players. The PMM is championing user-centricity in the team, and will be responsible for the marketing of the game throughout its life-cycle, from initiation to sunset.
The PMM formulates a marketing strategy for maximizing the game’s reach, conversion and appeal to players at each stage of its life-cycle: test launch, soft launch, global launch, live ops, autopilot and sunset. The PMM is responsible for selecting the best marketing methods to maximize the game’s potential at each stage and optimize the entire funnel. This involves working closely with all parts of the organization: games management, UA, community, marketing creative, finance and legal.

Your responsibilities as a Product Marketing Manager:

    • Product Development
    • Product Activation & KPIs and reporting
    • Product Performance Optimization

1. Product Development

    • Identifying and sizing market opportunities
    • Profiling target audiences
    • Identifying growth levers, assessing and optimizing marketability 
    • Development and ownership of a brand positioning and packaging for the game

2. Product Activation & KPIs and reporting

    • Definition of Marketing Strategy, and elaboration and execution of the Go-to-Market plan for all stages of game life
    • Target setting

3. Product Performance Optimization

    • Top: UA creative, Influencer, PR, TVC, Radio, Innovative Channels
    • Mid: ASO (Naming), Community, Social Media Marketing, Partner marketing, Campaigns, Seasonality, Partnerships
    • Low: FTUE, Events, Offers, Features
    • Marketing asset pack delivery and coordination

Who we think will do great in this role has:

  • Experience working within a game team and good understanding of game development
  • Experience working with cross-functional team
  • Understanding of the mobile marketing funnel: UA, ASO, FTUE
  • Launch of a minimum of 2 F2P games
  • Well-organized working style and ability to quickly learn new things in a fast-paced working environment
  • Fluency in English, both written and spoken
  • Passion for mobile games and game related marketing communications.
  • Strategic thinking
  • Analytical skills

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.