Senior Product Marketing Manager


Austin, TX, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/24/2021
  • Website:
  • Company Address: 4030 W. Braker Lane Building 5, Suite 500, Austin, TX 78759

About SparkCognition

SparkCognition is an advanced market leading platform that provides artificial intelligence (AI) systems to enable customers to weave AI into the fabric of their organizations.

Job Description

SparkCognition is an AI leader that offers business-critical solutions for customers in energy, oil and gas, manufacturing, finance, aerospace, defense, and security. A highly awarded company recognized for cutting-edge technology, SparkCognition develops AI-powered, cyber-physical software for the safety, security, reliability, and optimization of IT, OT, and the Industrial IoT.

We are looking for an experienced, agile, and creative Senior Product Marketing Manager to join a growing team that operates in a collaborative, fast-paced work environment. Candidates must have the ability to manage multiple projects simultaneously, and bear the confidence to drive through ambiguity and help define evolving priorities.

We’re also looking for critical thinkers and assertive problem solvers. Someone with a strong analytical acumen who is willing to track projects from start to finish, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines. 

As a Senior Product Marketing Manager: You’ll be instrumental in defining and executing the go-to-market strategy for our core Automated Machine Learning (AutoML) and Natural Language Processing (NLP) technologies. You will execute in a broad capacity across product marketing disciplines, including (but not limited to): segmentation, product positioning, sales enablement, demand generation, and content strategy. 

This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our products. Operating in a highly cross-functional and entrepreneurial environment, this role has an ability to make an immediate, significant impact on the business. Put your ideas into action and see results!


  • Owns and develops customer personas, product positioning, messaging, and proof points for SparkCognition's solution portfolio and core AI technologies
  • Investigates, quantifies, and qualifies emerging market trends and opportunities, delivering strategic guidance to the organization
  • Coordinates go-to-market strategy and activities for direct and indirect channels
  • Delivers product enablement training to global sales, SDR, and marketing teams
  • Supports sales teams with enablement tools and assets, applying strategic targeting criteria to help qualify and advance opportunities
  • Coordinates content development and strategy including writing white papers, industry articles, updating collateral, creating demos, etc.
  • Consults with demand generation team on campaigns, tactics, messages used to generate new leads and analyzes activity and sales metrics
  • Evangelizes products to customers through demos and trade shows 
  • Collects customer anecdotes and feedback to inform messaging, tactics, product roadmap
  • Establishes relationships with industry analysts and generates influence
  • Performs competitive research to develop and update intelligence on similar products in market space


  • Must have 5+ years of product marketing experience for SaaS products
  • Must have understanding of data science, advanced analytics, and related fields
  • Exhibits excellent communication and presentation skills with experience presenting to all levels of an organization
  • Able to clearly identify and articulate product value and differentiation
  • Must be able to work in a dynamic, fast-paced environment as a team player with stakeholders in product, sales, demand gen marketing, corporate communications, video production, design, and customer success
  • Background or domain expertise in energy, financial services, manufacturing, CPG, automotive, cybersecurity, and/or defense industries is a plus

Related Jobs

Senior Software Engineer

SparkCognition - Austin, TX, US

Senior Product Marketing Manager

SparkCognition - Austin, TX, US

Sales Engineer

SparkCognition - Austin, TX, US

FP&A Director

SparkCognition - Austin, TX, US

Senior DevOps Engineer

SparkCognition - Austin, TX, US
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.