CRM Associate

PolicyPal

Singapore
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/06/2021
  • Website: policypal.com
  • Company Address: , Singapore

About PolicyPal

Started in 2016, PolicyPal aims to address challenges faced by consumers when purchasing insurance. As insurtech evolves and grows with the adoption of new technology-driven innovations, we want to reflect these changing times.
In 2017, PolicyPal graduated from the Monetary Authority of Singapore’s fintech regulatory sandbox. Our journey did not stop there, and we continued to increase our range of innovative solutions for our insurance partners and for our clients.
Over the years, we have constantly improved our processes to provide a better experience for our clients. Our mission is to help people make the right choice for their protection needs and provide affordable financial products to them.

Job Description

About PolicyPal

  • PolicyPal is your partner for financial planning, a free digital management platform providing personalised financial review and action plan to help you reach financial freedom.
  • As a People Manager, you’ll be building out CRM practices and leads generation funnels, develop experimentation strategy with the team to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies.

Responsibilities

  • Develop and execute CRM campaigns aimed at communicating our brand message to enhance PolicyPal's value proposition to existing customers.
  • Owning tracking systems, dashboards and reports that drive analysis and insights and take appropriate actions to drive success.
  • Developing and implementing testing strategies to improve conversion rates.
  • Ideating & proactively proposing new projects that could improve user acquisition, activation, and retention.
  • Manage and build overall customer engagement strategy.
  • Create various email lists and campaigns to drive more traffic and sales for online and offline stores.
  • Segment lists based on behaviours like past email engagement and website interactions and create automated campaigns for these segments.
  • Develop and present reports on a weekly basis.
  • Analyse data to get smart insights and suggest methods for improvement.
  • Manage and update website content regularly.
  • Experiment with new initiatives to engage current consumers and refer new customers.
  • Work closely with marketing team and business team to execute the overarching CRM strategy.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.