Director of Demand Generation - Remote


San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/01/2021
  • Website:
  • Company Address: , San Francisco, CA

About CaptivateIQ

CaptivateIQ is on a journey to modernize the world of incentive compensation. Our hope is that people will feel more connected at work if there is greater transparency in how they are rewarded for their efforts.

Job Description

At CaptivateIQ, we align companies and teams together through the power of incentives. We reward hard work, and those rewards are not dependent on antiquated software or manual processes. That’s why we’ve created a scalable, flexible solution to transform the world of incentive compensation. 
We believe that our employees deserve transparency in their success and that they, just like commission plans, should not be forced to fit into molds or templates. Our growing team comes from diverse backgrounds and experiences, creating an open and inclusive organization.
You will be a crucial driver for the company’s future growth, responsible for overseeing and managing demand generation aspects. The team executes and delivers multi-touch campaigns to drive market awareness, educate and capture buyers’ interest, and ultimately build a pipeline. You will be a data-driven leader with the combination of strategic planning skills and the ability to identify unique and creative marketing solutions to drive growth, all while growing and mentoring a top-notch team. 


    • Drive growth through campaigns across multiple channels (webinars, events, display, SEO, SEM, social, partnerships, email), including owning the pipeline generation number, setting the strategy, developing forecasts, evaluating appropriate budgets, and measuring results.
    • Generate a consistent flow of marketing qualified leads to the sales teams.
    • Drive fully integrated marketing programs with user content and social media leverage as appropriate.
    • Define KPIs and dashboards to help us measure, optimize, and focus the demand generation activities weekly.
    • Effectively communicate results to the team and how those results inform the strategy moving forward.
    • Create a team environment that bolsters innovation and successful cross-department collaboration.


    • 8+ years of marketing and demand generation experience, preferably within a B2B SaaS startup, with 3+ years, experience managing a team.
    • Proven record of meeting or exceeding pipeline and revenue targets in a high growth setting.
    • A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to achieve your crucial metrics.
    • Enthusiastic problem solver who can improvise and think creatively while optimizing on spend.
    • Excellent communicator who can convey complex ideas and data in written, presentation, and verbal formats to executives and team members.
    • Creative, and willing to be hands-on. This is both a strategic and a "doing" role with a highly collaborative team.
    • Know-how in using Salesforce or marketing tools such as Hubspot and Google Analytics.


    • We cover 100% of medical, dental, and vision, including 75% for dependents.
    • We offer unlimited vacation days so you can recharge when you need to.
    • Enjoy $1,000 to explore your dream destination on your work anniversary.
    • Participate in our 401k plan and save towards the future.
    • Home office stipend of $500 to decorate your office.
    • Newest hardware and tools for the job.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.