Creative Strategist, Multicultural Focus

Group Nine Media

New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/19/2021
  • Website: groupninemedia.com
  • Company Address: , New York, NY

About Group Nine Media

Group Nine Media is a digital-first media company that boasts nearly 4 billion video views every month.

Job Description

Job Description

The Creative Strategist role on the Group9 Creative Strategy team calls for a quick-witted, forward-thinking creative with the unique ability to fill the gap between multiple parties, platforms, brands and objectives — with sharp, original, creative solutions. The role requires a hyper-collaborative, highly-energetic individual with the capacity to think on their feet and operate with effective, superior written and verbal communication skills.

A key player on the fast-growing team, their core responsibilities will include carving out creative solutions and innovations across Group9’s Brand portfolio (POPSUGAR, The Dodo, Thrillist, Seeker, NowThis). These include but are not limited to: content and products including Editorial, Experiential, Social, Video and Tech. With a talent for seeking out new formats, platforms and storylines, this individual is immersed in the digital media world in a way that allows them to consistently bring new solutions to the table, specifically designed to help grow the scope and quality of Group9’s creative capabilities across the board in today;s ultra fast-paced digital marketing landscape. 

Required skills:

Deep Understanding and Passion For MultiCultural Markets + Demographics: You have a strong background in, interest, and experience in the Multicultural marketplace. You’re on the pulse of multiple cultures, immersed in diverse communities and are able to identify real-time cultural trends, behaviors and passions across the cultural landscape.

Focus markets including but not limited to: Black, Latinx, APA, and LGBTQIA audiences (at least two segments ideal)

Competitive, Trend Hunting (Social) & Storytelling: Your social chops are on point - your friends turn to you for the latest and greatest of what’s happening on the Internet and every existing and emerging platform.

Creative Writing: From a 360 campaign idea to a video treatment to writing pithy copy for a product, event, app, or other marketing initiative, you’re an agile creative writer.

Content Development: You’re a media-agnostic creative who can ideate in terms of integrated advertising campaigns, short and long form content, experiential/events, product design, outdoor/digital installations, and any and everything else. The world is truly your canvas.

Innovation: You can think beyond content to break the mold and blur the lines between advertising, content, technology, interactive experiences… and beyond.

Insights Analysis: You’re a creative and a strategist. You understand the value of insights and you can leverage these insights to create a unique story across any format.

Responsibilities and key accountabilities:

  • Create 360 programs across the brand portfolio, for a multitude of advertisers, many with a multicultural focus
  • Partner and collaborate with the Sales and Marketing team to align and execute Multicultural strategies in support of Advertising Sales initiatives across the full brand portfolio
    • Present concepts to clients as needed
  • Responsible for in market articulation and implementation of national, regional, and local brand marketing strategies related to Multicultural consumers 
  • Brief internal teams on the creative vision for every project 
  • Collaborate with Marketing and Sales teams on strategic thinking and planning for key accounts
  • Utilize Group9 data (from our Insights  and research team) and qualitative insights from competitors, to create unconventional content ideas and strategies
  • Utilize tools and data to ideate, develop and implement proactive campaigns with a multicultural lens across a varied list of content verticals
  • Develop a broad understanding of all G9 Brands: assets, platforms, and products

Experience:

  • 5+ years copywriting experience. Advertising/Brand, Branded Content, or Editorial writing experience, with a portfolio to share. Mix of publisher and brand/agency experience a plus.
  • Some experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
  • Proven ability to formulate and execute branded content strategy with a culture lens
  • Proven and tested ability to juggle multiple projects, deal with multiple personalities, and maintain a positive attitude through it all
  • Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by G9
  • Have the ability to evangelize Creative Strategy to internal stakeholders and clients

The perks!

We have amazing people. We can promise you’ll work alongside some of the smartest and most interesting people in the industry. Our people work hard but we always have fun doing it. From pride to wellness to diversity, employees lead clubs that matter. Bottom line: we care about each other and we take our values seriously.

We value development. We are a high-performance organization that challenges itself to continuously grow. We invest in employee development. You’ll need to be great to get hired here and we promise you’ll get even better once you’re here.

We care about you. We offer company-paid parental leave for everyone #inclusion. We also offer health, dental and vision insurance, along with a selection of voluntary benefits. Knowing that time out of the office is as important as time spent in the office, our vacation, sick, and federal holiday allowances ensure you have time to take care of yourself.

We value diversity and inclusivity. Group Nine Media is an Equal Opportunity Employer and is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state or local law. Group Nine Media is also a participant in e-verify.
About Group Nine Media:

Group Nine’s mission is to tell great stories that spark action and make a real difference. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, July 2019], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 70% of Americans in their 20s every month [Nielsen, July 2019]. Audiences spend nearly 50 million hours a month engaging with our category-defining brands - NowThis, the no. 1 most-watched mobile news brand in the world; The Dodo, the no. 1 animal brand on digital; POPSUGAR, the leading digital lifestyle brand for women; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand in the U.S. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lion, Critic’s Choice, among others.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.