Job Description
Aclaimant is seeking a Director of Marketing to accelerate our growth and enhance our brand in the market!
This individual will work alongside the sales and customer success teams to drive awareness and activity from new and existing channels. The marketing director will be responsible for developing a marketing strategy for Aclaimant and executing on this strategy. Team members must be self starters, capable of gathering and driving insights from our team members and clients, while also being able to work independently. There will be an emphasis on developing a plan, and running structured tests with a goal of increasing our sales funnel and velocity.
Preferred Qualifications:
6+ years of B2B SaaS Marketing experience
Experience in a content driven/thought leadership marketing environment
Proficiency with Marketing Tools Preferred (We are on Hubspot)
Proficiency with SEO, Blogging, Webinars, LinkedIn Ads, Google Ads, Case Studies, White Papers, Conferences, and Email Marketing
Ability to generate marketing strategy, including revising user personas and marketing funnel frameworks, exploring and revising marketing messaging and branding, campaign planning, identification of experiments and tests, and developing a strategic marketing roadmap
ROI focused - experience designing, executing, and measuring campaigns
Understanding of marketing analytics
Insurance, B2B, Risk Management and/or HR experience is a plus
Bachelor’s degree and 6 years of work experience required
Must be available in Chicago
