Content Marketing Manager

Nudge Rewards

Toronto, ON
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/15/2021
  • Website:
  • Company Address: 425 Adelaide St W #300, Toronto, ON, M5V 3C1

About Nudge Rewards

Nudge Rewards delivers a mobile solution designed to engage, educate and reward frontline managers and employees to improve team performance and increase profitability. The solution is based on behavioral psychology, industry expertise and mobile technology.

Job Description

About us

At Nudge Rewards, we’re on a mission to connect forward-thinking brands with their frontline employees in meaningful ways that drive their performance. Our mobile solution is powered by behavioral theory, social mechanics, and gamification, offering a truly unprecedented way of impacting key business drivers, while delivering insights that matter. To date, we’ve delivered over 20 million nudges to frontline employees in some of the world’s largest and most respected brands. This is supported by a cumulative 4.7 rating from thousands of app reviews worldwide.

Our Values

At Nudge, we believe our values underpin everything we do

  • Strive to thrive: We push ourselves and each other to learn, improve, and get better every day
  • Action-focused: We act, we do, we work hard to make the right things happen
  • Uplift everyone: We create a positive impact for each other, our customers, and our users
  • The Teamiest Team: We help, support, and trust each other as we work to reach our goals
  • Embrace the journey, together: We learn from the lows, we celebrate the highs, and we always make sure to enjoy ourselves with laughter and fun along the way

About the role

The Content Marketing Manager will play a key role in building and executing against Nudge’s content marketing strategy and be responsible for implementing comprehensive content plans across various formats, including guides, blogs, video, audio, and more. A successful candidate possesses strong writing and creative-thinking skills and has successfully demonstrated their ability to craft content that drives awareness, education, and conversation of prospective buyers. The individual is a self-starter who possesses strong organizational skills, teamwork capabilities, and meets strict deadlines. They excel in creative problem solving and execution and are committed to looking for new and innovative ways to elevate the Nudge brand and thought-leadership.

Key Responsibilities

Reporting to the Senior Marketing Manager, the Content Marketing Manager will be responsible for working with Marketing, Sales, and other cross-functional teams to develop engaging, informative content that fuels Nudge’s customer acquisition and retention efforts, in addition to:

  • Building Nudge’s quarterly content marketing plan and developing content in a variety of formats to support departmental and program objectives
  • Staying on top of industry trends and research to be used in developing content themes, thought-leadership and stories that will resonate with buyers in our ideal customer profile
  • Partner with the Demand Generation Manager to align the content calendar with upcoming marketing campaigns and amplify content to the right audiences
  • Support product enablement efforts, working closely with product and customer success to ensure successful product launches
  • Work closely with freelance designers to present content in appealing, intuitive ways for a variety of audiences

About you

  • You have 2+ years of content marketing experience at a B2B SaaS company
  • 3+ years writing content for business with a solid portfolio of showcasing both short-form and long-form content
  • You have a university degree in journalism, creative writing, English, communications, or a related field is preferred
  • You can speak to prior success in crafting content that supports lead generation
  • You have excellent communication and project management skills
  • You are passionate about frontline communication, engagement, and performance
  • You have a collaborative, team-oriented attitude
  • You thrive in a dynamic, fast-paced, high-growth company
  • You hustle; you see an opportunity and find a way to make it happen

Don’t have all of the above? That’s okay, we welcome candidates who may have some of the skills, but are still learning. At Nudge, we are dedicated to providing opportunities and growing our employees, so we encourage you to apply.


  • Flexible health and wellness benefits
  • Professional development allowance
  • Stocked fridge and healthy snacks
  • Dog-friendly office
  • Bike parking
  • Beer fridge

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.