Job Description
Role Overview
We are looking for a Sales Development Representative (SDR) with fashion or media sales experience to join our Business Development team in New York City. Authentic Brands Group is a leading intellectual property company with ownership of a diverse portfolio of lifestyle and entertainment brands. As an SDR, you will assist in generating new business by identifying and qualifying leads to join ABG's global network of licensing partners in the wholesale, retail, and online marketplace sectors. You will work closely with Brand Managers and Business Development executives to identify opportunities for business growth and align those opportunities with a pool of prospective licensees. Your goal is to contact and present a compelling value proposition to target decision makers and convert those prospects to leads through ABG's qualification process.
You must love the thrill of the hunt and possess a strong focus on business opportunities and sales.
Responsibilities
- Identify and qualify leads within the licensing universe, including manufacturers, wholesalers, and retailers.
- Understand the value proposition of each brand in the ABG portfolio and mold that into a compelling pitch to prospects.
- Establish and maintain an ongoing awareness of available merchandise categories across the portfolio and align those with target prospects
- Develop, present, and hand-over qualified leads to ABG Business Development Executives
- Grow ABG's partner database through continuous research, identification, and outreach to the licensing marketplace
- Achieve target KPI's including qualified lead goals, target pipeline contribution, and outbound activity
Qualifications
- This is a junior-level position; at least one successful sales position with a proven record of achievement is required. BONUS if you have prior licensing sales experience
- Understanding of sales methodologies (value selling, target account selling, solutions selling, strategic selling)
- Ability to thrive and work fast in a competitive environment
- Ability to assess business opportunities and use data to inform decision making and persuade others
- Ambitious and result-oriented with excellent communication skills
