Growth Marketer, Jetpack


San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/10/2021
  • Website:
  • Company Address: , San Francisco, CA

About Automattic

Automattic's mission is to democratize publishing. It operates and provides products and services related to the WordPress open source publishing platform, which powers more than 25% of the web.

Job Description

Automattic is seeking a Growth Marketer to join our team on Jetpack, one of the most powerful WordPress plugins for website security, performance, and growth tools. This role will focus on developing and implementing strategies to acquire, convert, and monetize customers.

Primary Responsibilities include:

  • Develop data-informed positioning, messaging, and customer segmentation strategy. Own and execute on your ideas – from crafting the messaging to building campaigns and pushing code into production.
  • Measure, track, and provide detailed reporting on the impact of our growth marketing efforts.
  • Improve conversion rate through funnel optimization, and lifecycle marketing, and paid media. You’ll need to think deeply about all potential conversion points within the various funnels, considering all channels from email and landing pages to in-app suggestions and notifications.


Deep expertise in the following areas will be vital for success in this role:

Technical Knowledge – Proficiency of financial, mathematical and science based concepts for marketing applications, such as experiment design and incrementality testing. Strong analytical skills for funnel analysis and cohort-based performance reporting are crucial. Technical skills around SQL preferred. Bonus points for experience with WordPress, PHP, CSS, HTML, etc.

Decision Making – Shows complexity in thought when considering resource tradeoffs in the pursuit of measured business impact. Acts as a highly strategic and influential leader within the team and among cross-functional partners. Can procure supporting data to make informed decisions.

Communication – Ability to express complicated concepts in easy to understand method, with excellent written, oral, and illustrative communication styles. Listens to and considers alternative perspectives to identify the optimal path forward.

Project Management – Develops systems for accountability across teams and drives initiatives forward to completion, and measures estimated vs. actualized impact. All team members are encouraged to hone this skill as part of their responsibilities.

All experience levels are encouraged to apply to this position.


We are the people behind WordPress.comWooCommerceJetpackTumblrSimplenoteLongreads, and more. We believe in making the web a better place.

We’re a distributed company with more than 1200 Automatticians in 75+ countries speaking 90+ different languages. Our common goal is to democratize publishing so that anyone with a story can tell it, regardless of income, gender, politics, language, or where they live in the world.

We believe in Open Source and the vast majority of our work is available under the GPL.


We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our D&I committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly D&I People Lab series for further learning. Diversity and Inclusion is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. Learn more about our dedication to diversity and inclusion and our Employee Resource Groups.


Does this sound interesting? If yes, click the Apply button below and fill out our application form. In your cover letter, let us know what you can contribute to the team. Proofread! Make sure you spell and capitalize WordPress and Automattic correctly.

Want to increase your chances of standing out? If so, please include answers to the following questions in your cover letter:

  • If you could make one improvement to Jetpack, what would it be?

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.