Job Description
Company Description
At Sense, we are transforming the candidate experience for the World's Best Places to Work. Independent workers now make up nearly 31% of the US workforce, and we are reinventing the way companies build long-term relationships with this workforce by creating the industry's first contractor communication and engagement platform to drastically improve communication and job satisfaction. We believe this type of work is only going to get more common and the experience can be much better for the candidates and contractors.
Job Description
Sense is looking for a remarkable SaaS Director/Senior Director of Marketing to lead its world-class marketing program and take its organization to new heights. Reporting to the CEO, you will lead all aspects of marketing, from demand gen and digital to product marketing, content to brand and PR, and everything in between. You will be working in close collaboration with the founding team and other executive leaders in sales, product, engineering and customer success to bring the Sense story and product to the world as the organization scales to new chapters.
***SaaS Marketing Experience Required
We are looking for a bright, talented, and ambitious marketing leader who has the ability to both think big vision, while rolling up their sleeves to get things done and move with agility to achieve their goals. This is a unique opportunity to inherit a beloved brand/product and build out a marketing team, while being a key driver of revenue for our multiple product lines and growth goals.
You'll join a collaborative, fun team where everyone, including you, is active in the product defining and development process. Our founders are lifelong entrepreneurs who have built and scaled large companies. By working with founders and sitting on our leadership team, you will have the front row seat to see how a company grows and scales.
This role could be based in our SF HQ or Remote in the US.
Responsibilities
Continue to build and set the overall marketing strategy for Sense
Build, lead and mentor a team of marketers across demand gen, content marketing, product marketing, and more
Collaborate with sales, product, engineering, CSM, and leadership, to drive new business, cross-sells and upsells, be confident in owning a pipeline number
Be forerunner of bringing new Sense products to the market
Design cross-functional and cross-channel campaigns
Be at the forefront of new marketing technologies and strategies to innovate, improve efficiency, and increase results
Partner with client-facing teams to ensure marketing strategy is aligned with other acquisition and retention initiatives
Ownership of the full customer journey through all marketing touchpoints
Own the Sense story across all constituents from customers to prospects, partners to investors, employees to end users
Manage contractors, vendors and the Sense overall marketing budget
Qualifications
Requirements:
Bachelor's Degree or equivalent experience.
Former SaaS Marketing experience is a must.
10+ years of related work experience, preferably in a startup environment
5+ years in a B2B SaaS marketing leadership role, with experience hiring and managing high performing teams
Full stack marketing understanding, majors in either product marketing or demand generation (ABM) would give you a huge edge
Have designed, crafted and organized integrated campaigns such as webinars, email marketing, digital across the entire customer lifecycle
A right and left-brained thinker; you’re as comfortable with a technical piece of content as you are creative brand work
Demonstrated experience and comfort owning a revenue and pipeline number; thrive in an outcome focused environment
Passionate and pro-active: a driven, self-starter who can work independently and as part of a team.
Outstanding verbal and written communications skills, you love to write and thrive on camera, as well as behind the scenes
Preferred Qualifications:
Previous experience in HR Tech
Experience with marketing tools and automation such as Hubspot, Marketo, Optimizely, Wordpress/Craft CMS, Drift, and Outreach/Groove
Experience executing ABM strategies and plays, and familiarity with tooling
Experience in a content heavy role
Experience with partner marketing a plus
Previous experience managing contractors or outside agencies
Experience or passion within recruiting or staffing space
