Influencer Marketing Lead, Beauty

The Hut Group

Manchester, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/18/2021
  • Website: thg.com
  • Company Address: Voyager House, Chicago Avenue, Manchester, M90 3DQ

About The Hut Group

THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations.

Job Description

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About the Division:

Lookfantastic is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.

About the Role:

The Influencer Marketing Lead is responsible for managing influencer marketing collaborations and campaigns between Lookfantastic and our beauty brand partners. You will be responsible for managing the end-to-end influencer marketing process - taking the initial campaign brief, selecting, onboarding and negotiating with relevant influencers, delivering the content briefs and then presenting commercial results back to the business upon completion.

Responsibilities will also include:

    Searching and screening for relevant influencers against brief guidelines and our own commercial metrics
    Engaging with influencers across a variety of social channels, either directly or through their agent representation
    Presenting influencer shortlists to the brands
    Negotiating the terms of collaboration and ensuring seamless onboarding
    Influencer mapping - using our in-house tools and social media platforms to identify potential collaboration opportunities
    Ensuring optimal marketing coverage, leveraging trading events to amplify campaigns
    Building reports and summaries to present campaign ROI, both internally and to our beauty brand partners
    Managing a small team of influencer executives to deliver on commercial requirements and ensuring their personal development

Requirements

    Proven track record of influencer management, ideally within an Influencer/Talent Management agency
    A good 'eye for talent' and the ability to build rapport
    A blend of creativity and commercial acumen - the ability to deliver on a marketing brief whilst always thinking about and monitoring the campaign ROI
    Ability to work autonomously and build relationships with both internal and external stakeholders
    Strong negotiation skills
    Good working knowledge of various social media platforms e.g Instagram, YouTube etc
    Passion for the beauty industry would be beneficial!

Benefits

    Competitive salary
    Employee discounts
    Company bonus scheme
    Company pension scheme

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.