Product Marketing Manager


New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 12/20/2020
  • Website:
  • Company Address: Rheinsberger Str. 76/77, Berlin, 10115

About SoundCloud

SoundCloud is the world’s largest open audio platform, powered by a connected community of creators, listeners, and curators on the pulse of what's new, now and next in culture. Founded in 2007, SoundCloud empowers the world’s audio creators with the best tools, services, and resources to build and grow their careers. With over 200 million tracks from 20 million creators heard in 190 countries, what’s next in music is first on SoundCloud.

Job Description

What's next in music is first on SoundCloud. As the world’s largest open audio platform, SoundCloud is powered by a connected community of creators, listeners and curators who share, discover and influence what’s new, now and next in music and audio. We are always working to build better experiences for our diverse and global audio creators and the listeners that consume their content on our platform.

In this role, you will work in tight partnership with our Product, Marketing, and Business teams to ensure that our users understand the why, what, and when as we roll out new products and features. You will be responsible for developing go-to-market plans, and building out strategies around the best way to educate our users about how to engage with and get value out of our products.

Responsibilities include:

    Define product value propositions and positioning in the context of product strategy and market landscape - developing the understanding of ‘why’ we are building products and features
    Contribute to competitor analysis, market research, and other research initiatives to inform market positioning
    Lead and own the development and execution of go-to-market strategies around new features and experiences in your vertical
    Develop comprehensive project timelines and deliverable schedules, lead project kickoffs, and regular status meetings
    Analyze product marketing campaign effectiveness, share key learnings and make recommendations about future opportunities
    Build strong and sustainable cross functional relationships across the Business, Product, and Marketing teams
    Inspire and develop our overall customer strategy in partnership with the Product Marketing team, compiling regular reports and presentations, driving go-to-market alignment, and knowing our customer segments inside and out
    Be able to independently run, ad-hoc projects to understand business implications of proposed product and marketing decisions

Who you are:

    Passionate about the future of music
    Degree in Business, Marketing, or related field
    5+ years in Product Marketing, Business Strategy, or Consulting, ideally with music experience
    Strong communication/presentation skills with a track record of presenting to executives/senior management and peers
    Excellent business judgment; ability to handle complex situations with clarity and confidence and thorough analysis
    Excellent ability to build relationships and networks with multiple functions, regions, and at all levels of the organization (stakeholder management)
    Adaptability and ability to get things done despite an often-changing market and competitive situation
    Ability to manage multiple projects at one time, prioritizing and organizing effectively
    Strong sense of urgency and attention to detail

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.