Senior Product Marketing Manager


Remote / United States
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/20/2021
  • Website:
  • Company Address: , San Francisco, California

About Finix

Finix is the smartest way for businesses to own, manage and monetize payments. Created by payments experts from First Data, PayPal, and Worldpay, Finix is trusted by companies like Clubessential and Lightspeed POS Inc. to build and scale their payments infrastructure. Headquartered in San Francisco, with an additional office in Cincinnati, Ohio, Finix is a privately held company funded by Bain Capital Ventures, Homebrew, Insight Venture Partners, Aspect Ventures, Visa, Precursor Ventures, Class 5 Global, and Village Capital.

Job Description

About Us:  
We are a payments infrastructure platform that gives businesses a better way to own, manage, and monetize their entire payments experience without the headaches or expenses associated with building an in-house system from scratch. Payments are the lifeblood of every business, and it is critical to a company’s revenue growth and stand-out customer experience that companies get the underlying technology right. 
We are a fast-growing fintech startup recently named to the Forbes Fintech 50 and closed our Series B funding in February 2020. Our primary focus is people, and a core element of every Finix employee is a desire to be challenged. As we continue growing, we are actively looking for payments people of all kinds to join our team. If you’ve made it this far, that might be you!
We have offices in San Francisco, Santa Clara, and Cincinnati.
About the Role:
We are looking for our first Product Marketing Manager to translate product capabilities into our sales and marketing initiatives, generate customer insights that inform Finix’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, this role will work across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
We are looking for a creative, analytical, collaborative product marketer to join our fast-growing team.
You Are:
• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CFO—and differentiate Finix. You have excellent verbal and written communication skills
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Passionate & Curious. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand. You are also curious about how real people use products and their motivations behind their praise or criticism.
• Ambitious. You are eager to make an impact at Finix. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• A team player. Product Marketers collaborates across the Marketing team and with basically every team at Finix. You are able to work with a range of disciplines to execute on your work
You Will:
• Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to users and prospects and use sales lifecycle data to inform your work (content, messaging, positioning etc), and conduct thorough competitive intelligence and market research
• Build user personas and ideal customer profiles that will enhance our team’s ability to position our products, demonstrate our value, and engage with prospects where they are most likely to be open to our message.
• Work with the Product and Design teams to develop sales collateral that will be used internally and externally to bring leads further down the funnel. 
• You will thoughtfully focus on product naming and hierarchy strategy with a keen eye on aligning with the brand for future growth.
• Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy
• Develop product positioning and messaging informed by user research, market insights, and product understanding and build and update personas and ideal customer profiles.
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches for our products
• Help enable user-facing teams at Finix—from Sales and User Operations to work with the Finance and Product teams to set pricing that aligns to the product value proposition and with our users’ success partner with the Product and Growth. 
• You will also conduct internal product training for new hires and sales Work with Customer Success on new feature announcements to existing clients.
• Work with the Marketing team to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
Our Ideal Candidate Will Have:
• 7+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
• At least 4-5 years of product marketing or go-to-market; experience working in technology, infrastructure, or platform companies is preferred
• You are no stranger to “code switching”, as you will be communicating between our product, engineering, sales and marketing teams daily.
• Experience working on product marketing throughout a product’s lifecycle Experience in B2B marketing and working closely with sales teams is preferred
• Being able to write SQL and/or basic API requests would be highly desirable
It’s not expected that any single candidate would have expertise across all of these areas—we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others
What We Offer: 
Finix offers a comprehensive benefits package, including new additions for 2020. Benefits are effective on the 1st of the month after your start date. 
Health - We offer a variety of health insurance plans with two major carriers (UHC for national coverage and Kaiser as an additional option for CA). Finix pays 90% of the employee premium and 50% of the dependent premium for whichever plan you choose. The remainder of the premium will be deducted from your paycheck pre-tax. 
Dental - PPO dental plan through Beam Dental, one of the best new dental carriers with national coverage. Finix covers 90% of the employee premium and 50% of the dependent premium. 
Vision - Vision plan through VSP. Finix covers 90% of the employee premium and 50% of the dependent premium.  
Life / AD&D - Company-paid Life/AD&D insurance with coverage for 1x your annual salary. 
Short-term / Long-term Disability - Company-paid short-term and long-term disability insurance. 
Medical and Dependent Care FSAs - Pre-tax Flexible Spending Accounts for out-of-pocket medical or dependent care expenses.
Commuter Benefits Pre-tax account for parking or transit expenses. 
401k - 401k account through Guideline.
Paid Time Off - In addition to federal holidays, we offer accrued time off of up to 15 days per calendar year with a 40-hour carry-over. Sick time is accrued separately at up to 9 days per calendar year.
Finix is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Applicants Only - External Recruiting Agency resume submissions will not be accepted.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.