Senior Product Marketing Manager (Consumer Identity)


United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 12/31/2020
  • Website:
  • Company Address: 10900 Northeast 8th Street Suite 700, Bellevue, WA, 98004

About Auth0

Auth0 is the first identity management platform for application builders, and the only identity solution needed for custom-built applications. With a mission to secure the world’s identities so innovators can innovate, Auth0 provides the simplicity, extensibility, and expertise to scale and protect identities in any application, for any audience.

Job Description

Auth0 is a unicorn that just closed a $120M Series F round of funding, with total capital raised to date of $330M and valuation of nearly $2B. We are growing rapidly and looking for exceptional new team members to add to our exceptional talent pool - and who will help take us to the next level of success. One team, one score. 
Our vision is to provide people with secure access to any application in one click or less. And our promise is to make identity work for everyone—whether you’re a developer looking to innovate, or a security professional looking to mitigate. We are looking for curious, excited, boundary-pushing team members. So, if you’re a big thinker who is nimble and adaptable, Auth0 may be an ideal place for you to shine.
We are looking for a Senior Product Marketing Manager who will own, lead, and drive the messaging, positioning, competitive analysis and GTM (Go-To-Market) strategy for Auth0’s consumer-facing identity management technologies. 
The successful candidate will have direct product marketing management (PMM) experience and/or Technical Product Marketing (TPM) in the cybersecurity industry and/or in the Identity and Access Management (IAM) industry.  In this role, you will have the opportunity to impact the GTM motion with Product Management for customer acquisition/expansion, enable sales with field enablement and drive pipeline growth by partnering with various teams within Marketing. If you enjoy wearing the “strategic hat” but also have a “get s*** done” attitude, then this role is for you! 
This role can be based from a home office anywhere in the US or Canada.

What You Will Do

    •  Messaging, Positioning: Develop differentiated messaging, positioning, and value propositions for consumer-facing identity products/solutions, particularly focused in the Consumer Identity and Authorization Management (CIAM) space.
    • Go-to-Market: Build the product GTM strategy, lead product launches, set competitive positioning, manage “day-to-day” marketing support for the CIAM product line; in a nutshell, “own” and “champion” CIAM, partnered with the Product Management team.
    • Sales Enablement: Communicate the value proposition of your product including how they compare to competitive offerings, to the sales and field teams and develop the sales tools that support the selling process, including sales training and product demos.
    • Analyst relations: Collaborate with Corporate Marketing and support activities related to analyst relations that would include positioning Auth0 in various strategic surveys, interviews, and trade shows.
    • Persona research: Understand the buyer and the end-user for CIAM solutions. Build buyer personas and needs; be the expert on your buyers, how they buy and their buying criteria; be the expert on your end-users and how they use your product; act as “the voice of the customer” across all functions (i.e., product management, sales, marketing).
    • Thought Leadership: Create thought leadership content pieces by researching relevant topics for particular personas, topics from the identity world, and geopolitical/technology topics related to the same, where relevant.
    • Insights & Research: Strive to continuously deliver industry, market and product insights and vision to support product roadmap/positioning, campaign development and other relevant areas, and company growth.

What You Bring

    • 8+ years of Product Marketing Marketing experience in SaaS or Enterprise Software
    • 2+ years of experience in the cybersecurity or Identity and Access Management industry
    • You already know how to market and sell to this audience 
    • Strong messaging and positioning skills with experience creating content to support all stages of the sales funnel
    • Proven ability to partner closely with Product Management 
    • Able to collaborate effectively with a remote team 
    • Experience conducting customer interviews and be the “voice of the customer.” 
    • Excellent presentation skills and experience training sales teams as part of bringing products to the market
    • Strong focus on metrics and measuring success
    • Education background in Computer Science, Engineering or a related technical field is preferred
    • Some travel will be required (US and International)
Auth0 safeguards more than 4.5 billion login transactions each month and its top priorities are availability and security.
We like to think that we are helping make the internet safer. Our team is spread across more than 35 countries and we are proud to continually be recognized as a great place to work. Culture is critical to us, and we are transparent about our vision and principles
Auth0 is an Equal Employment Opportunity employer. Auth0 conducts all employment-related activities without regard to race, religion, color, national origin, age, sex, marital status, sexual orientation, disability, citizenship status, genetics, or status as a Vietnam-era special disabled and other covered veteran status, or any other characteristic protected by law. Auth0 participates in E-Verify and will confirm work authorization for candidates residing in the United States

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.