The Sr. CRM Manager leads the loyalty and retention marketing strategies. He/She is responsible for development, execution, and continuous refinement of multi-channel consumer relations strategy. The Sr. CRM Manager has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.

This position also owns the strategy and implementation of email, push, in-app notification and multiple marketing touch points. He/She will also work with other functions to effectively execute user retention strategy. 

This role leads a marketing specialist and reports to the Marketing Director. 

Responsibilities include, but not limited to:

• Lead user communication, relationship management and retention strategy
• Create customer segmentation and personalization strategy
• Continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value, oversee the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs
• Manage and test SMS, emails, push and other multi-channel communications
• Facilitate the execution of successful marketing campaigns enabling consumer loyalty.
• Conducting post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns, and provide business-wide consumer analytics and behavioral reporting

Qualifications:

• Bachelor's Degree
• At least 5 years of experience in CRM marketing, demonstrated a substantial knowledge in CRM segmentation, campaign management, offer management, and email marketing.
• Strong analytical skills coupled with project management and planning skills.
• Excellent written and verbal communication skills.
• Excellent problem-solving skills and a team player
• Attention to detail, ability to multitask and be flexible enough to evolve in a rapidly changing environment
• Excited by startup agility and empowerment. 
• Fluent in Chinese a plus