Job Description
At Goldbelly, we believe in the emotional power of food. For many of us, food is a language of love. It's more than just nourishment. It's memories, it's connection, it's comfort.
We understand how truly important our mission is. We are here to bring a smile to people’s faces, an edible hug, a connection to a loved one even though you may not be with them, a moment of nostalgic comfort, a craving from a beloved food memory.
We are looking for a seasoned expert in Paid Acquisition on Social Channels to join our team in New York.
Responsibilities
Build, optimize and scale paid social campaigns to support evergreen ads, holidays, occasions, promotions and brand initiatives.
Collaborate with designers and digital/brand marketing teams to brainstorm, identity, and perfect key messages specifically to drive efficient customer acquisition.
Develop and execute roadmap throughout the paid social funnel.
Analyze metrics to propose effective strategy recommendations for performance and growth.
Collaborate with internal teams and channel partners to improve full funnel efficiency of total marketing budget.
Compile weekly and monthly reports on KPIs and make recommendations to Head of Growth on potential for growth in paid social channels.
Manage multiple handles for acquisition and once and optimize for overall performance and well as individual ones.
Qualifications
5+ Years of experience managing paid campaigns in Facebook and Instagram with a proven track record of driving ROI and ability to scale budgets.
Experience in Facebook Ads Manager with an understanding of best practices as it relates to campaign set-up, structure, creative, bidding, bid modifiers, ad copy, extensions, shopping feed management, and landing page testing.
Outstanding analytical, organizational, collaboration, and communication skills with an attention to detail and ability to multitask.
Excellent proofreading and grammar skills.
Detail oriented and extremely analtyical
Ability & track-record at managing the entire program by yourself
Previous experience in e-commerce and/or marketplace companies
