Consumer Insights Manager

Curology

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/22/2021
  • Website: curology.com
  • Company Address: 353 Sacramento St, San Francisco, California, 94111, US

About Curology

Clear skin can be life-changing, but it's not easy to see a dermatologist. At Curology, we provide prescription medications custom-formulated for each patient's skin and shipped directly to their door. We tailor the entire Curology experience specifically for patients with acne and anti-aging concerns, allowing us to provide incredibly personalized, effective and affordable care at scale.

Job Description

Our mission is simple: to make personalized skincare accessible and convenient for all. Awarded one of Inc's Best Workplaces 2019 and 2020 Forbes #8 Startup Company, Curology is a leader in direct-to-consumer ecommerce and has been featured in Vogue, Allure, Harper’s Bazaar, and Business Insider.

Curology is creating the next generation of skincare through customized treatment plans and formulas with powerful prescription ingredients for acne and anti-aging. We believe great skin shouldn’t be a luxury, but a fact of life.

Curology is seeking an experienced consumer insights research manager who brings passion and curiosity to understanding the consumer experience and consumers’ attitudes, motivations, and behaviors.

Responsibilities

        Be the voice of the consumer: Build a deep understanding of our consumer/customer base & act as a champion for identifying and advocating for teams to build experiences that are anchored on our consumers’ needs and preferences
        Be an integral part of the Consumer Insights team by helping to develop and execute the consumer insights learning plan
        Work closely with cross-functional teams to define the most important research questions, design methodologies, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action
        Build a deep and nuanced understanding of our current and potential future customers to identify opportunities and risks for marketing strategy and product innovation and for the overall business
        Conduct comprehensive qualitative and quantitative consumer research around brand positioning, product development and usage, advertising development, pricing research, claims research, consumer segmentation, brand perceptions, lifestyle trends, competitive analysis, and larger industry trends
        Be part of the most impactful decisions for Curology - Break through the noise of data and translate research into actionable insights and develop strategic recommendations

Requirements

        BA or BS degree
        4+ years experience in consumer insights or market research (Client-side experience is a plus)
        Experience designing and conducting research across both qualitative and quantitative methods (e.g. consumer segmentation, brand tracking, pricing, packaging, advertising, concept product testing, focus groups, ethnographies, decision journey, market sizing, NPS/customer satisfaction, etc.)
        Familiarity with quantitative statistics techniques (regression, decision trees, clustering, maxdiff, conjoint, van westendorp, etc.)
        Experience using market research tools (e.g. Qualtrics, SurveyMonkey, AYTM)
        Demonstrates strong thought leadership, decision making, and influencing skills
        Able to form insightful observations from various primary and secondary data and communicate clear, actionable business implications
        Excellent communication skills, and can both gather needs and convey findings effectively to various business functions
        Ability to work with a diverse group of stakeholders
        Ability to work independently in an unstructured environment
        Willingness to do whatever is needed: we are a lean team
        Experience at a high-growth startup and/or in the Skincare industry a plus

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.