Job Description
We are hiring a Marketing Automation Specialist to be a key contributor to our growing marketing automation practice. You will be responsible for the management and day-to-day operation of Kaseya’s marketing technology and automation systems, specifically Pardot and Salesforce.com, to optimize our programs and initiatives for improved ROI. You will work closely with global marketing colleagues to adopt industry best practices for building and executing automated campaigns, measuring performance and optimizing marketing results. The role will report to the Marketing Automation Manager for Kaseya.
Ideal candidates bring proven marketing automation experience, as well as a strong understanding of B2B digital marketing and lead generation.
Responsibilities of the Role
- Design, build, execute and optimize marketing programs and campaigns within Pardot and Salesforce.com to deliver measurable results.
- Create emails, landing pages, templates, forms, nurture programs, lead scoring, in accordance with industry best practices and Kaseya standards.
- Test and QA marketing automation programs.
- Manage the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.
- Oversee various technology integrations including CRM, webinar platforms, data enhancement tools, etc.
- Conduct A/B and multivariate testing on subject lines, creative and copy tests; consistently meet or exceed ley performance indicators.
- Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.
- Monitor technology developments and trends; make recommendations for adoption at Kaseya.
Essential Experience & Qualifications
- Bachelor's degree or equivalent with 3-5+ years of relevant work experience
- 3+ years of marketing automation experience in Pardot and Salesforce.com. Strong preference for Pardot certification.
- Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management.
- A proven history of delivering high quality projects on time and within budget guidelines.
- Experienced in webinar hosting platforms, including scheduling, prepping, hosting, recording, and follow up.
- Track record of outstanding success marketing to mid-sized businesses and Managed Service Providers.
- Excellent marketing project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time, and the ability to perform in fast-paced and high-energy environment.
The Ideal candidate will be:
- A highly professional and self-motivated individual, who is analytical and passionate about details, and consistently goes above and beyond expectations.
- An energetic team player and self-starter with exceptional organizational, interpersonal, and communication skills.
- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
