Marketing Manager

Barn & Willow

Redwood City, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/01/2021
  • Website:
  • Company Address: , Redwood City, CA, 94063

About Barn & Willow

Barn & Willow is a direct to consumer home decor brand changing the way people shop for custom window coverings. We believe buying window treatments that fit your windows and your style should not be as hard as it is.

Job Description

Barn & Willow is a direct to consumer online home decor brand making window coverings more accessible. We believe buying window coverings should not be as hard as it is and should not cost you a fortune. So, we came up with Barn & Willow - With our unique supply chain we by-pass all middlemen and work directly with textile manufacturers to bring the premium most quality of window curtains and shades, starting at $99 and shipped in 7 days.

We’re looking for a smart thinker who is marketing savvy, loves to put on a creative hat and super execution oriented to join our team as a Marketing Manager 

Your core responsibilities:

  • Manage our influencer program - starting from identifying influencers to working out sponsored posts, the final execution and reporting.
  • Build our social media strategy and exponentially grow our engagement initiatives. We love to see MoM growth
  • Build an end to end content strategy and manage our guest blogger program including Identifying relevant guest bloggers for weekly posts. 
  • Create and manage our own weekly email newsletter strategy. 
  • Manage Giveaways and product partner collaboration process
  • Create weekly reports for new user acquisition, engagement and ROI through newsletters, social media, influencers and all other relevant organic marketing channels

Must have:

  • At least 2+ years experience handling Influencer program, social media strategy, email newsletter and content for an eCommerce company
  • Prior experience with lifestyle brand and/or consumer focussed company preferred
  • Smart thinker and highly execution oriented. One but not the other won’t help
  • Very detailed oriented and obsessive about design, font style and site aesthetics
  • Can initiate conversations with press, bloggers, influencers, and other industry contacts if required
  • Passionate about working in a startup environment
  • A fun person to work with and an excellent team player

Some perks of working at Barn & Willow

  • We're a venture backed startup and offer competitive salaries, equity so you're part of the Barn & Willow family and a lucrative bonus
  • Medical and dental Insurance
  • Paid vacation policy and sick days
  • Monthly commuter reimbursements
  • Mac and accessories 
  • Employee discounts for any B&W window coverings for you or your loved ones
  • Free snacks, coffee and those rejuvenating herbal teas
  • Oh and did we mention team lunches and happy hours
  • We're dog friendly -so bring your cute bundle of joy with you at work.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.