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| Senior Product Manager |
| Medicis |
| Bothell,WA,US | | Scottsdale,AZ,US |
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More information about this job:
Overview:
This individual will be responsible for developing brand strategies and tactics; gaining broad organizational consensus; influencing multiple, diverse stakeholders to ensure sound tactical implementation; and driving brand profitability.
Responsibilities:
* Interacting with internal/external customers and interpreting market/market research data to identify relevant trends and customer needs, and develop creative solutions to address them.
* Monitoring product and market performance and perceptions, and recommending adjustments to positioning, strategy, and lifecycle management as necessary.
* Providing specific direction to partner agencies to conceive differentiating marketing programs and tools, and providing leadership throughout the internal review and approval process.
* Incorporating consumer, e-marketing, and public relations principles into brand strategies and programs.
* Fostering collaboration with partners in sales and sales management, learning and development, and other key commercial functions.
* Developing and refining market and product forecasts, and optimizing brand profitability, i.e. revenue, expenses and patient rebate programs.
* Providing commercial direction to manufacturing and sample management partners.
Qualifications:
* Bachelor’s Degree required. MBA preferred.
* At least 7 years of experience in the pharmaceutical industry (dermatology or aesthetics experience ideal); three to five years in marketing.
* Experience leading the development of brand strategies and tactics.
* Experience implementing programs across the pharmaceutical promotional mix (consumer marketing experience helpful).
* Experience marketing or launching products in a crowded and weakly differentiated market.
* Understanding of the regulatory guidelines and laws governing promotion of pharmaceutical products.
Non-Technical Competencies:
* Demonstrated ability to set and achieve individual and business objectives.
* Demonstrated analytical and strategic thinking skills.
* Demonstrated ability to manage projects from inception through completion by establishing and following detailed and realistic plans.
* Demonstrated ability to collaborate with and influence others even in situations where no formal authority exists.
* Excellent oral and written communication skills.
* Ability to flourish in a demanding, dynamic and fast-paced environment.
AA/EEO Employer |
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