This individual will be responsible for developing brand strategies and tactics; gaining broad organizational consensus; influencing multiple, diverse stakeholders to ensure sound tactical implementation; and driving brand profitability.
Responsibilities:
* Interacting with internal/external customers and interpreting market/market research data to identify relevant trends and customer needs, and develop creative solutions to address them.
* Monitoring product and market performance and perceptions, and recommending adjustments to positioning, strategy, and lifecycle management as necessary.
* Providing specific direction to partner agencies to conceive differentiating marketing programs and tools, and providing leadership throughout the internal review and approval process.
* Incorporating consumer, e-marketing, and public relations principles into brand strategies and programs.
* Fostering collaboration with partners in sales and sales management, learning and development, and other key commercial functions.
* Developing and refining market and product forecasts, and optimizing brand profitability, i.e. revenue, expenses and patient rebate programs.
* Providing commercial direction to manufacturing and sample management partners.
Qualifications:
* Bachelor’s Degree required. MBA preferred.
* At least 7 years of experience in the pharmaceutical industry (dermatology or aesthetics experience ideal); three to five years in marketing.
* Experience leading the development of brand strategies and tactics.
* Experience implementing programs across the pharmaceutical promotional mix (consumer marketing experience helpful).
* Experience marketing or launching products in a crowded and weakly differentiated market.
* Understanding of the regulatory guidelines and laws governing promotion of pharmaceutical products.
Non-Technical Competencies:
* Demonstrated ability to set and achieve individual and business objectives.
* Demonstrated analytical and strategic thinking skills.
* Demonstrated ability to manage projects from inception through completion by establishing and following detailed and realistic plans.
* Demonstrated ability to collaborate with and influence others even in situations where no formal authority exists.
* Excellent oral and written communication skills.
* Ability to flourish in a demanding, dynamic and fast-paced environment.
Medicis is the leading independent specialty pharmaceutical company in the United States focusing primarily on the treatment of dermatological and podiatric conditions and aesthetics medicine. The Company is dedicated to helping patients attain a healthy and youthful appearance and self-image. Medicis has leading branded prescription products in a number of therapeutic categories, including acne, fungal infections, psoriasis, rosacea, seborrheic dermatitis, and skin and skin-structure infections. Additionally, the company markets the leading dermal filler in the U.S., Restylane.
