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Art.com
2100 Powell Street, 10th Floor
Emeryville 94608
Tel: (510) 879-4705
www.art.com
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Art.com, Inc. seeks an outstanding candidate with strong marketing analytics and project management skills to coordinate the development and execution of weekly email marketing campaigns which directly impact the bottom line. You will be responsible for the day-to-day management of e-mail content testing, deployment, and reporting including post campaign analysis of outbound e-mail communications for both Art.com and AllPosters.com. This candidate will be provided the opportunity to grow and advance in an exciting, high-growth company.
RESPONSIBILITIES:
* Manage all aspects of execution and reporting on all email marketing programs
* Manage weekly email campaign process including writing the creative briefs, coordination of creative requests, set-up, testing, deployment and monitoring of email delivery
* Manage the set-up, testing, and deployment of all e-mail campaigns. Perform final test and QA check on all emails for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct.
* Assist with the development of email marketing strategies, audience segmentation recommendations, and email test plan designs
* Proactively track, monitor, analyze and optimize campaign performance using third party marketing automation platform
* Liaison with several teams including design, e-commerce, marketing and IT to ensure all email requirements are met
* Create reports and analyze email marketing program on a weekly, monthly, and quarterly basis
* Contribute and assist in the management of special projects
REQUIREMENTS:
* 4-year college degree required
* 1-2 years of marketing experience in a B2C industry, Email Marketing experience a plus
* Experience with CheetahMail or other mass email distribution application is preferred
* Strong quantitative, analytical, and project management skills
* Comfortable with conducting basic email campaign ROI analysis
* Demonstrated aptitude to understand databases and related technologies.
* Solid experience with MS Excel (required) and Access (preferred), or other database program.
* Basic working knowledge of HTML (to make edits)
* Highly organized and efficient with time management skills; detail oriented with strong attention to follow-through
* Exceptional work ethic, ability to perform under pressure, meet deadlines, and prioritize and deliver multiple tasks on time
* Enthusiastic about email and direct marketing
* Willing to learn and contribute to a strong team environment
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