Launched by banking innovators, Cardlytics brings next generation rewards to bank customers based on their everyday purchases. Cardlytics' patent pending banking rewards solution allows merchants to target customers based on what they actually purchase. Merchants present customers offers directly within their online banking pages. All merchant offers provide the customer with incentives to purchase by simply using their existing bank card at the merchant's store. The incentives fund either cash back rewards or accelerate earnings for a banks existing rewards program.