|
|
 |
|
|
|
| Ad Trafficker | | Aggregate Knowledge | | Aggregate Knowledge is seeking an experienced professional with extensive ad operations experience. Key responsibilities would be to configure, traffic, de-bug, launch, and manage campaigns on the Aggregate Knowledge Discovery Platform. This person will be part of a team including an AE and AM, interacting closely with Business Development, Product Management, and Engineering.
Responsibilities:
As the primary owner for technical execution, this role serves a critical function in Aggregate Knowledge's client delivery functions. Required attributes include self-motivation, enthusiasm, flexibility, effective communication, and effective problem solving. A critical success factor is the ability to manage multiple campaigns and respond rapidly to situations, while maintaining a strong attention to detail. In addition, the Ad Trafficker is responsible for shaping best practices that will serve as the standard operating procedure for ongoing campaign implementation and data integration. The Ad Trafficker will:
* Integrate ad agencies and publishers onto the Aggregate Knowledge Platform.
* Generate and issue ad tags.
* Own the execution of ad campaign configuration and setup (IO, creatives, tags, pixels, etc.), and proactively review to catch errors and issues before campaign launch.
* Integrate necessary data partners.
* Confirm campaigns are live and delivering properly, help with analysis and campaign performance metrics as necessary.
* Resolve technical implementation issues as they arise and resolve in a timely way to ensure high level of client satisfaction.
* Own account maintenance, addressing campaign questions.
* Deliver customer training.
Requirements:
* 4+ years of relevant experience ad operations at a digital media company.
* A strong understanding of the online advertising industry, ad serving technologies, campaign metrics (CPM, CPC, CPA) and optimization strategies.
* Extensive experience with ad tags, including deep understanding of Dart and/or Atlas.
* Ability to manage multiple integrations with attention to deadlines and details.
* Data and pixel integration experience.
* Experience in client services and support.
* A bachelor's degree (minimum).
Key Strenghts:
* Proven experience in working with advertising agencies, inventory providers, data providers, and advertisers.
* Hands-on knowledge of the online advertising industry, ad network capabilities, industry trends, ad-serving technologies (Turn, Atlas, DART, etc.), and pricing models.
* Knowledge of HTML, JavaScript, Flash, and various rich media advertising creative technologies.
* Strong organizational skills and the ability to multitask and prioritize responsibilities.
* Excellent verbal and written communication skills and the ability to articulate requirements.
* Ability to compile and analyze performance data and metrics.
* Ability to work independently, create processes, and thrive in a fast-paced environment.
* Ability to lead projects but with a desire to roll-up the sleeves and get the job done. | | Apply Now |
|
|
