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| Account Manager | | Aggregate Knowledge | | As the primary owner for customer execution, this role serves a critical function in our client delivery functions. Required attributes include self-motivation, enthusiasm, flexibility, effective communication, and effective problem solving. A critical success factor is the ability to manage multiple campaigns and respond rapidly to situations, while maintaining a strong attention to detail. In addition, the Account Manager is responsible for shaping best practices that will serve as the standard operating procedure for ongoing campaign management.
Responsibilities:
* Integrate ad agencies and publishers onto the Aggregate Knowledge Platform.
* Work with Sales team to ensure that campaign objectives are clearly identified and translated into the campaign setup and media plan.
* Execution ownership of ad campaign configuration and setup (IOs, creatives, tags, pixels, etc.), including proactive review to catch errors and issues before campaign is launched.
* Define the media and data strategy within the context of a campaign.
* Confirm campaigns are live and delivering properly, analyze daily campaign performance metrics, and make optimization recommendations on campaigns to ensure optimal delivery and backend metrics at met.
* Resolve technical implementation issues as they arise and resolve in a timely way to ensure high level of client satisfaction.
* Monitor campaign performance and identify areas for improvement and client upsell.
* Ownership of account maintenance, addressing campaign questions and responding to requests for campaign reporting and insights.
* Evangelize the Aggregate Knowledge solution with clients and ensure that each customer is maximizing the value of the platform.
* Manage renewals and provide upsell recommendations to Sales and Business Development.
* Deliver of customer training.
Requirements:
* 4+ years of relevant experience managing ad operations at a media, broadcast, or Internet content company.
* A strong understanding of the online advertising industry, ad serving technologies, campaign metrics (CPM, CPC, CPA) and optimization strategies.
* Experience in scheduling, estimating, and providing status reports.
* Ability to manage multiple campaigns with attention to deadlines and details.
* Excellent communication and organization skills.
* Experience in client services and support.
* Bachelor's degree in business, marketing, advertising, or related field is required .
Key Strengths:
* Proven experience in working with advertising agencies, inventory providers, data providers, and advertisers.
* Hands-on knowledge of the online advertising industry, ad network capabilities, industry trends, ad-serving technologies (Turn, Atlas, DART, etc.), and pricing models.
* Knowledge of HTML, JavaScript, Flash, and various rich media advertising creative technologies.
* Strong organizational skills and the ability to multitask and prioritize responsibilities.
* Excellent verbal and written communication skills and the ability to articulate requirements.
* Ability to compile and analyze performance data and metrics.
* Ability to work independently, create processes, and thrive in a fast-paced environment.
* Ability to lead projects but with a desire to roll up the sleeves and get the job done.
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