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The primary responsibility of the Director of Product Marketing focuses on shaping the decision criteria in favor of eMeter with utility buyers and influencers spanning analyst, partner and regulatory bodies. The role encompasses developing “go to market” strategic planning including positioning, education and demand creation. This will include developing and executing marketing campaigns inclusive of Public Relations, trade shows, email and onsite channels. This person will work closely with Sales and Product Management teams on customer needs and requirements.
Responsibilities Include:
* Develop & implement high impact and differentiated positioning and messaging for the product families
* Develop and deliver sales enablement and sales training.
* Develop & implement an “Educate the Influencer” plan for the product family, targeting analysts, regulators and partners
* Work with the alliances team to successfully enable key partnership opportunities
* Lead pricing strategies to maximize effectiveness, including working closely with Sales and Product Management on pricing and competitive pricing analysis on an ongoing basis
* Closely monitor the competitive marketplace and develop internal and external competitive analysis and selling-against guides for all competitive products
* Evangelize eMeter products through speaking opportunities at tradeshows and conferences, bylined articles, partner events, etc.
* Develop high-impact sales tools such as white papers, presentations, case studies, business cases, and TCO/ROI analysis
Essential Skills:
* BS in Marketing, Computer Science or equivalent
* 10+ years of industry experience with increasing levels of responsibility and track record of success
* Energy industry or utility experience is highly desirable
* Must have demonstrated success launching Enterprise software products and services including execution of high-impact marketing plans
* Solid command of core marketing disciplines
* Proven leadership and successful introduction of pricing strategies
* Excellent communications skills (written and verbal)
* Proven project management skills and the ability to deliver multiple projects simultaneously
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