Careers
| Yoox | |
| Customer Intelligence Manager | |
| Description: | |
| Purpose The Customer Intelligence Manager will analyze the dynamics and profiles of yoox.com and thecorner.com customers in order to gather fundamental information about their buying behavior and surfing habits for the implementation of more effective commercial and loyalty marketing strategies. Main Duties The position involves the following responsibilities: - Developing innovative research and analysis methods to improve knowledge about customers in terms of buying behavior, surfing habits, retention, etc. - Defining actions geared to developing a virtuous circle of customer buying with direct marketing, loyalty marketing strategies and differentiation of value added services by cluster. - Using the information gathered for identifying new commercial opportunities such as editorial publications, benchmarking or analysis of the sector. Requirements The ideal candidate has at least 3-5 years’ experience in CRM, market research, customer intelligence or direct marketing. He or she has experience in the analysis of complex purchasing behavior and especially in interpreting results and defining/implementing CRM actions. Education A college degree or equivalent experience. Languages Good knowledge of English. Computer Skills Excellent knowledge of Word, Excel and advanced analytical instruments such as SQL, SPSS or SAS. | |
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