Careers
| Betfair | |
| Marketing Executive | |
| Description: | |
| THE ROLE AND THE DEPARTMENT: Betfair is one of the UK's biggest internet success stories and has grown substantially in its years of trading; now processing over 5 million transactions a day and more than 300 bets a second. It has won two Queen's awards for Enterprise; initially for Innovation and more recently in the International Trade category. We have revolutionised an industry but that's only the start. 30% year on year profit growth means an ever expanding customer base and a continually developing Customer Marketing team. We want to take a top class marketing function and make it world class. THE RESPONSIBILITIES: In delivering the role, this person will be involved in all aspects of the customer marketing process: market research, analysis and strategy, campaign planning and budgeting, creative development and campaign performance review. Whilst the majority of the direct marketing will be through email, all the direct marketing tools will be at your disposal including; direct mail, outbound telemarketing and SMS, as well as the development of new customer/betting knowledge microsites and Betfair site campaigns. SKILLS AND KNOWLEDGE: * Marketing experience with a consumer business or direct marketing agency * Direct marketing experience covering email, direct mail or outbound telephone campaigns * Specific knowledge of e-crm/internet direct marketing, the gaming industry and delivering measurable and targeted campaigns. | |
| Qualifications: | |
| Applicants must prove that they are eligible to work in the UK | |
| Job Location(s): | |
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